All projects · Activia / Danone
Shakira · Brazil 2014 World Cup
Dare to feel good, with Shakira and the World Cup in the background.
- Client
- Activia / Danone
- Year
- 2014
- Industry
- Consumer goods / Food
- Role
- Development
- Partner
- Vinizius Young & Rubicam (WPP)
- Format
- Adaptive campaign landing
- Campaign
- «La La La (Brazil 2014)»
Live
The campaign site as it was: the desktop version first and the mobile one below. It was an adaptive site, with its own version for each device. Scroll inside each one.
↗ Open full screen
Context
For the 2014 World Cup in Brazil, Activia launched its ad with Shakira and «La La La (Brazil 2014)». The landing brought together the spot, the charity action with the World Food Programme, where every share of the video added school meals, the product and the behind-the-scenes of the shoot.
What we built
Campaign hero
Shakira in the spot's enchanted forest, with the «Dare to feel good» claim and direct access to the ad.
Share and add meals
A counter of school meals donated with the World Food Programme and buttons to share the video on each network.
The product
Activia's benefits told in cards: probiotics, digestive wellbeing, feeling good inside and taste.
Behind the scenes
The making-of of the spot: the choreography, the enchanted forest and Shakira on set.
Adaptive
A dedicated mobile version rather than a scaled-down desktop, with a country and language selector.
Stack
- HTML5