B2B Commerce
B2B commerce built around how your business actually sells.
We build customer portals and commerce platforms that connect customers, products, pricing, orders and enterprise systems into a usable digital experience.
B2B is not B2C with a login.
- Customer portals
- Complex commercial logic
- Deep integrations
Why B2B is different
Your customers are companies, not anonymous carts.
B2B buying often involves contracts, negotiated pricing, multiple users, recurring orders, approvals, documentation and internal systems. The platform has to reflect that reality.
What we build
The parts a B2B platform actually needs.
One customer can mean an entire organisation.
- Company accounts
- Multiple users per account
- Roles and permissions
- Buyer roles
- Approvers
- Sales representatives
- Account managers
- Customer hierarchies
- Multiple shipping addresses
- Multiple billing entities
Pricing is rarely just a number.
The commercial rules already exist in the business. The platform should model them instead of forcing the business to simplify around the software.
- Customer-specific pricing
- Contract pricing
- Price lists
- Discounts
- Volume discounts
- Minimum order quantities
- Product availability rules
- Customer-specific catalogues
- Quote workflows
- Approval workflows
- Credit limits
- Payment terms
Make routine orders routine.
- Fast ordering
- Bulk ordering
- CSV upload
- SKU-based ordering
- Repeat previous order
- Saved order templates
- Order history
- Reordering
- Quotes
- Returns
- Order tracking
- Documentation
- Invoice access
Self-service without losing the relationship.
The account
- Customer dashboards
- Account information
- Contract information
- Sales contact information
Orders & stock
- Order status
- Product availability
- Saved products
Documents & support
- Product documentation
- Certificates
- Invoices
- Delivery notes
- Support requests
The real work is behind the portal
The storefront is often the easy part.
The real engineering challenge is usually connecting commercial logic, operational systems and customer data reliably.
- ERP
- CRM
- WMS
- PIM
- OMS
- Logistics
- Inventory
- Finance systems
- Document systems
- Identity providers
- APIs
- Legacy systems
The portal should become a layer over the business, not another isolated system.
Sales teams
Digital commerce should help the sales team too.
B2B digital doesn't have to replace your sales reps. Done well, it takes the repetitive work off their plate and gives them better information, so they spend more time with customers.
- Sales-assisted ordering
- Customer lookup
- Order creation on behalf of customers
- Quotes
- Account visibility
- Commercial notes
- Customer-specific offers
- Dealer tools
- Distributor tools
When to call Cyberdelia
When B2B sales become a software problem.
- Customers still place orders by email or phone.
- Commercial teams manually re-enter orders.
- Pricing rules are difficult to expose digitally.
- Customers need access to invoices and documents.
- The ERP is doing jobs it was never designed to expose to customers.
- Existing B2B commerce software cannot model the business.
- Different customer types require different experiences.
- Sales representatives need digital tools.
- The business wants to reduce repetitive operational work.
Do not simplify the business just to fit the platform.
We design the platform around the commercial and operational reality first, then choose the architecture and technology that best supports it.
Platform when it fits. Custom when the business requires it.
Cases
B2B platforms, pricing and sales tools we have built.
- Product

NEX
NEX B2B
The order should take two minutes, not two phone calls.
View case - AI
NEX
Chatbot
From stock to order without leaving the chat, with a person always one click away.
View case - Product

NEX
DataNEX
Every sales rep knows who to visit next, and why.
View case - AI

NEX
NEX Prism
The AI proposes every price and explains why; the team decides.
View case - Product

IMCD España
IMCD Price Tool
A price increase passed on to every customer without losing sight of margin.
View case
Still receiving orders by email?
Let's turn the process into a product.
Tell us how your customers buy today and where the friction is.
