All projects · Trapa
Product catalogue
A passion for chocolate since 1891, product by product.
- Client
- Trapa
- Year
- 2016
- Industry
- Food / Chocolate
- Role
- Development
- Partner
- Vinizius Young & Rubicam (WPP)
- Format
- Ecommerce-style catalogue on PrestaShop
- Languages
- Spanish · English
Home
The brand since 1891, Trapa’s colour pattern and featured products on the home page.
Context
Trapa has made chocolate since 1891. Its website was built as a catalogue with the structure of an ecommerce site: PrestaShop manages families, products, formats and product pages, while purchases are sent to points of sale. The brand team runs the catalogue like a shop, without selling online.
Screens
Data shown is anonymized.
Home, category and product
The catalogue’s three templates: home with campaign banners, family listing and product page.
Product page and Selecta banner
The product page with gallery and description, and the launch banner for Selecta white chocolate.
Product page · redesign
A current take on the product page: badges, format selector, where to buy, box fillings, nutrition facts and products from the same family.
Redrawn components
Product card, buttons, badges, format selector, accordion, fillings and the brand pattern.
What we built
Catalogue on PrestaShop
Families (pralines, bars, kids, drinking chocolate, turrón), products and formats managed with ecommerce tools, with no cart.
Product pages
Gallery, description, formats and related products from the same family.
Campaign banners
Each launch, such as Selecta white chocolate, gets its banner on the home and product pages.
Bilingual
Spanish and English, with access to the international, company and history areas.
Product page redesign
A current proposal with badges, format selector, where to buy, box fillings and nutrition facts, and its components redrawn.
Stack
- PrestaShop
Visual system
Trapa orange, chocolate and cream, with the brand's geometric pattern.
- Trapa orange#EE8211
- Chocolate#5A3522
- Gold#F0D090
- Sand#F3E3D3
- Cream#FBF6EE
- Light cocoa#9A8574
- Aa
Outfit
Product page redesign